Create a full marketing strategy (3 to 4 pages) for a health care company or product. Refer to the examples

  • Health spa launching a new weight loss treatment
  • Insurance company launching a new medical product for the exchange
  • Hospital system launching a new diabetes program
  • Medical device manufacturer launching a new metal alloy prosthesis
  • Select your own company and product with approval from your instructor
  • You may use a company or product from the examples listed above

Section 1: General Product Information

  • Describe the health care company or product
  • Describe how you will market your health care company or product.
    • Describe how the marking plan will differ from other marketing plans currently available to consumers.
  • Describe the value of the services offered by your health care company or product.

Section 2: Consumers

  • Differentiate health care access options for consumers.
    • Differentiate the health care access options that are available to your target audience.
    • Analyze how the health care access options will affect how you market to your target audience.
    • Analyze how consumers communicate health care access options.
    • Analyze the implications of communication methods used when sharing health information.  Consider communication from physicians, pharmacies, and consumers when information is shared.  

Section 3: Impact of Outside Agencies

  • Analyze the impact government agencies have on products and services that are available to the health care consumer.

Section 4: Impact of Regulations

  • Analyze the effect of health care reform on the health care consumer products and services.
    • Analyze how health care reform will affect your target audience.
    • Analyze how health care reform will affect how you market to your target audience.

Section 5: Anticipating the Changing Market

  • Explain how consumer’s options for health care are changing.
    • Explain how you will ensure the health care company or product is relevant to the consumer.

Section 6: Importance of Market Strategy

  • Explain why all of these factors are important for your marketing strategy.

Format your assignment consistent with APA guidelines.

Cite 3 peer-reviewed, scholarly, or similar references.